Humann makes cardiovascular supplements from plant-based ingredients. Their biggest seller is SuperBeets.
Science Graphics
Humann’s product benefits are difficult to describe with simple messaging due to regulation. I developed animated graphics to accompany key benefits and elevate the scientific look and feel.
Used in Broadcast TV Spot
Performance Creative
At Humann we generated a very wide range of creative for performance media channels to gather insights. We AB tested modular templates, swapping out single visuals or headlines to understand where success is coming from. Some discoveries were: testimonials were hugely successful, whether from a customer, influencer, or doctor; and stronger lifestyle imagery and UGC outperformed heavily branded work.
