In 2025, I contracted with Keurig Dr. Pepper to concept and create social content for often overlooked brands.
7UP, Bai, Clamato, Core, Crush, Hawaiian Punch, Motts, Yoo-hoo
7UP
Supporting launch of LTO’s like 7UP Endless Summer and new flavors like 7UP Tropical.
Bai
We were challenged with creating surreal experiences while highlighting flavors and refreshment.
Clamato
Clamato is the beloved cornerstone for the classic Michelada cocktail. Clamato concepts were focused on celebration and embracing it’s unique flavor.
Core
Core’s primary message is “balance”. This is for both body and mind.
Crush
Crush is being positioned as a nostalgic brand for 80’s and 90’s kids.
Hawaiian Punch
Hawaiian Punch’s mascot Punchy engages with the audience and “Hawaiian Punch conspiracies”.
Mott’s
Mott’s celebrates eating healthy and using real apples.
Yoo-hoo
Start to a Yoo-hoo series about finding creative ways to shake Yoo-Hoo.